Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout multiple platforms is a daily struggle for eCommerce marketing professionals. As personal privacy rules get stricter and browsers limit tracking abilities, precise data ends up being tougher to record.
Pixels are very easy to establish, but can be blocked by ad blockers and privacy devices. That's why marketing experts are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the worry of accumulating and refining customer information off the client's browser. This causes much better efficiency, boosted customer experience, and the capacity to comply with data privacy policies.
By packing a tracking script directly on the server, S2S tracks communications without counting on third-party cookie or pixel tags. This makes it much less at risk to errors as a result of internet browser restrictions and ad blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it easier to comply with data privacy laws. However, implementing S2S Tracking requires a large financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to optimize projects, lower lost advertisement spend and enhance ROI. It also offers premium precision and integrity compared to Pixel Tracking which is why it's the preferred approach for the majority of associate systems, networks and online marketers.
Pixels are easy to set up as they just need a piece of HTML code in the conversion page, nonetheless they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less precise acknowledgment. On top of that, pixels can be quickly blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more trusted and exact tracking method that removes cookie-based constraints and guarantees user information security while also providing boosted safety and security features for fraudulence avoidance. This makes it a fantastic choice for high-stakes projects and app installs where a precise conversion matter is vital. S2S can also supply much more precise acknowledgment data for mobile projects and advertisement delivery.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking functions by putting a piece of HTML code on your web site that sends information to the ad platform. It's fairly easy to establish however is prone to security dangers like being blocked by advertisement blockers and being inaccurate because of internet browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion info straight from the analytics platform's web server to the individual's device. This enhances tracking precision and allows organizations to catch offline conversions such as call or in-store deals. Server-side monitoring is likewise more safe and helps services comply with rigorous data defense laws like GDPR or CCPA.
As personal privacy policies end up being more restricting and browsers restrict tracking capabilities, marketing professionals require a much better means to monitor their projects. This is why much more marketing experts are shifting far from pixels toward sophisticated analytics server-side monitoring.
Final thoughts
Server-side monitoring is the way to choose data-driven marketing. It bypasses web browser constraints, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics systems. It is extra reputable, safe and secure, and accurate than pixel monitoring and supplies companies extra control over their data collection processes.
With advertisement blocking and privacy regulations getting a lot more rigorous, online marketers are trying to find alternatives to conventional pixel monitoring. Server-to-server monitoring is one option that supplies substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger quantity of conversion data throughout systems. However, it needs a substantial investment in facilities and data visualization for marketers technological expertise. Thankfully, options like RedTrack deal ready-made servers that can incorporate with significant analytics platforms without the need for substantial growth resources.